Paddy Power’s previous television
advertising campaigns have often come under scrutiny, often earning them
warnings from the ASA, advertising standards agency. Previously the complaints
have been generated from the Casino and Sports Betting adverts.
Those complaints were due to a
woman being unable to wait until her family left the house so she could start
playing. The connotations of which led some to suggest that it may appear she is
hiding a gambling addiction.Though this advert is a little along the same
lines, the emphasis is more on the lady wanting some ‘girl time’ alone to meet up
with her friends.
The adverts startswith a Facebook
page and a voiceover informing viewers that this lady ‘Sian Davis’ wrote on her
Facebook about how the girls are due to come round for bingo and a chat but that
her husband is in the way. The husband is shown reclining in his easy chair while
she fakes a smile and then rolls her eyes with sigh.
The voiceover asksrhetorically if
Sian has not heard about the ‘Husband Removal Service’, as the doorbell chimes.
Upon Sian answering the door, she is greeted by two similar looking portly
shaped men in matching blue overalls over their shirt and pink tie combination
outfits.
‘Husband?’ they enquire. ‘That way’
she points. The startled husband is shouting ‘Get off me!’ in alarm, as the lookalike
removal men wrestle tape over his mouth and secure him to the chair. They
remove the glass window behind him neatly with suction cups and place a giant plunger
on his head as the removers wish him a ‘safe flight’. He is then catapulted him
into the waiting van, where he lands amongst other captured husbands.
The van doors close up to show the
Paddy Power Bingo logo.The advert then finishes up by showing the offer for new
players, that when join and spend a minimum of £5 they will receive £20 free to
play with, along with showing that they can download the new app to play via
the mobile.
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